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Email Marketing for Guests

I have come up with a very short and easy process to invite guests. It takes about 30 minutes and i have attached the process to this email. I figure if everyone in the group did this once per month for 30 minutes we would probably have an additional 8 guests per meeting. This would probably convert to about 8 new members per month which would put is at about 50 members by the end of the year.

If you are willing to help please review the video and step by step tutorial below on the best way to grow the group and your business.

Don’t hesitate to contact me if you have any questions. I know we are all very busy – but growing this group is in all of our best interest.

Take Care,
Steve

Video Tutorial

Click the play button and then click the square button in the bottom right corner to enlarge the video

 

1) Email Guest Inviting Process

  • Pick out category/profession which will be a Power Partner for you. Ex: Accountant
  • Goto Google and search locally for that category, adding Boca Raton: For example: Boca Raton Accountant
  • Go onto the sites and find email address and hopefully, a person to address email to (typically look on contact page). If they just have an email form- send the email through the form
  • Send an email similar to the following:

Subject: Referrals

Dear (Name or To Whom it Concern),

I belong to a local networking/leads group called Letip (see www.letipboca.com) that meets weekly at Renaissance Boca Raton Hotel.

LeTip International is the world’s largest, not for profit professional business leads organization. Since 1978, LeTip programs have helped over 120,000 members, throughout the United States and Canada, build business success through personal referrals.

We have a rule with the group and we only allow one person in per profession and many of the members expressed strong interest in having an accountant join the group.  Our networking group has alot of professions that would be a great power partner so I thought it would be an amazing referral source for you.

All you need to bring is 25 business cards and $12 for breakfast.  We meet every Thursday morning at 7am and the meetings end at 8:15am.

I can be reached at 561-306-1175 or can be contacted via email steven@visibilityone.com

If you are interested in growing your business, please call or email and I will give you more details about our leads group.

Regards,

Steven Scop
Visibility One

 

2) If and when someone calls you, here is what you say:

I am with a networking group that meets weekly in Boca Raton.We meet specifically for breakfast to exchange referrals.We have a rule with the group and we only allow one person in per profession and many of the members expressed strong interest in having an accountant join the group. We currently have almost 30 members and would love to have you come to a meeting as a guest.

All you need to bring is 25 business cards and $12 for breakfast.

If you are interested, I will send a link to our website that has directions.

 

3) Here is a followup email to send after someone has called or replied to the first email.

Hello Dave,

Nice to speak with you and I will look forward to meeting you on Thursday morning 7:00am. Here is a link to our website and you will find directions and information about the meeting: http://www.letipboca.com.  Please remember to bring $12 for breakfast and 25 business cards.

See you soon,

Steven Scop
Visibility One

phone: (561) 206-2564
email: steven@visibilityone.com

 

4) Call them 1-2 days before the meeting and if they don’t make the meeting call back on the following Monday to re-invite them to the next meeting